Using Webdesign To Boost Conversion Rates

Ensure your webdesign experiences great success by discovering powerful ways to improve your coversion rates.

Your first task is to create a navigation system for your website that is easy to understand and consistent.

Amazon.com uses tabs. That is not necessary, as basic underlined text is equally effective. The concept to remember is you need to be intuitive as to what your customers expect from your site and make sure to provide this in a simple format.

For example a webdesign for a site selling replacement printer ink. Put yourself in the position of a customer visiting this website; all you’re looking for is the ink that matches your printer. To that end the navigation system should be designed around choosing the brand and model of printer, that way you can easily find the correct type of ink cartridge you need.

The navigation system should not be extravagant. Vertical or horizontal formats for basic text links are very effective, as are buttons, or organized tabs.

There should be a design and sense conveyed through the look of your website, but this is something that is individual to your website.

One thing to keep in mind with creating the feel of your website is successful sites convery their purpose. So CBS.com should convey NEWS and Disney.com should convey FUN. You may triple your conversion rates by creating the correct feel for your website.

In the same manner that many government buildings appear to be cold and institutional because of the function they perform you must be sure that your websites theme can be recognized right away from the design and layout.

As the saying goes ‘it is the little foxes that spoil the grapes.’ Be careful that the overall appearance of your website is not spoiled by those ‘little foxes’.

What follows are some of the more common webdesign mistakes and how you can avoid them to help your conversion rates increase even more.

a) Avoid using a visible stats counter for your site.

These only serve to show-off how popular your website is and should be kept private. A large number at the bottom of the page showing the number of visitors to your site is going to look pompous and unprofessional.

b) Keep in mind how your site will look when printed. There are a number of people who prefer to print long pages of text and read them from a print out rather than from the screen. Having a ‘printable’ version of the sites pages accommodates such users.

c) Your webdesign should be ‘scannable’.

Many visitors will not immediately read your site. First they will scan the site to make sure it’s worth reading. You can make your site more ‘scannable’ by using bold, colors, underline and headings to emphasize and highlight the main points and subjects of your site.

d) Visitors to your website will first tee the ‘topfold’ of your Homepage before scrolling down. Be sure not to make your header graphics too large or they may take away from the ‘topfold.’ Also, header graphics or company logos that are too large will leave you with less room for the all important text of your site where the major part of your message is contained.

Go out and make your conversion rates skyrocket now, just by applying these webdesign tips.