The Pros and Cons of Using Subdomains

Some businesses are concerned that if they use subdomains they won’t get the attention they deserve through the search engines, or that the site overall will not present the right look. Let’s check the facts on subdomains.

Subdomains can be substitute or second tiers of a domain. A regular domain looks as follows: www.domain.com. A sub domain looks like this http://subdomain.domain.com. The difference is that subdomains don’t start with the “www”.

Efficiently is ranked well by subdomains. Search engine spiders and bots do not discern between the ranking of sectioned off subdomains and regular domains. Provided you have optimized your content with SEO keywords, having a subdomain or regular domain makes no difference.

Lets say that your site has a plethora of categories in it. In searching the Internet, it is possible to search each personal section and get a positive rank.

When referenced by a search engine, a subdomain would show up with its own indicator and directory. One stategy is to create subfolders on subdomains so that search engines such as google will read the folder as a unique site.

If the main domain name is banned do not worry about your subdomain being banned. The subdomain is affected if the main domain happened to be banned. You will notice it a lot in sites which have adult content and are violating certain agreements signed with a provider that does not want a domain used to host adult material.

Again, there is nothing wrong with using a subdomain. If you want to develop each subdomain as its own entity, then by all means, do so. If not, get yourself a main domain name and use that as a certified landing page.