The Advantages Of Mini-Site Development Over Domain Name Parking

The advantages of mini-site development over domain name parking are not always immediately clear, and it will be useful to discuss some of the issues involved.

Domain name parking is the name we use when someone buys a domain name, but he has no plans to set up a website there. All he does is create a single page and fill it with ads of some or other type. He hopes to generate money when people type the domain name in their browser’s address bar, visit his page and then either click on some ads or buy something.

The main source of income in this case is therefore visitors who click on ads, or buy a product. The main type of visitor would come from someone going to the domain name directly, without doing a web search first. As you can imagine, this will work well if you are lucky enough to get your hands on a completely generic domain name like music.com. This name should work well for someone selling DVD s, musical instruments etc. Without having any other content. Since there is no significant content on the page, you are not likely to get much traffic from any of the search engines.

Another option is the so-called MFA. This is a mini-website created specifically for Google Adsense – Made For Adsense. Contrary to domain parking, a visitor will actually find information on the website if he visits the domain name. That information would however not have any relevance to the search term he entered (although it might contain a lot of keywords to that regard). The aim is not to provide information, but to get the visitor to click on one of the ads that generate income for the website owner.

One can easily see why this approach is ultimately doomed to failure. The visitor will feel betrayed. When he ever sees that domain name again, he will refrain from going there. The Google advertiser will initially pay for a click that means nothing, and after that will get no exposure for his advertisement as a result of no return visitors.

The best option is most likely to set up a mini-website filled with top quality content. This option is very likely to get you a lot of search engine traffic, because for search engines “content is king”. It doesn’t have to be a huge website. Five pages filled with relevant material is better than 50 filled with junk. The user ending up at your website arrived there because he is interested in that particular subject, so he is also more likely to click on one of the ads on the pages.

This type of site takes more time to set up than either a MFA mini-site or a domain parking page, and it is specifically suitable for a domain that does not get a lot of chance visitors. To explain this: if you were the owner of cats.com, you will get a lot of visits from people who simply type the name in their browser’s address bar. A simple parked page with ads could work well for you. If that name was already taken, and you had to do with a name that is not likely to get type-in visits like that, e. G. Everything-you-wanted-to-know-about-cats.com, you will do much better building a mini-site with quality content, attracting repeat visitors.

The advantages of mini-site development over domain name parking are therefore clear in most cases. Unless you have an extremely generic domain name, attracting millions of chance visitors, you will be much better of a with high quality mini-site.

Dhruv Patel is a customer of DreamHost. He has created site to help new DreamHost customers and to promote DreamHost by giving DreamHost coupon.