Choosing A Biz Domain Name – Avoid These 5 Mistakes

Choosing a biz domain name is an early task that is critical to your online success. There are some common domain name mistakes that you need to avoid. Don’t take this task lightly, it is difficult to fix it if you make a mistake! Take the time to do your research and select a great name, no maktter how long it takes you.

Your biz domain name has many purposes. You want it to be congruent with your brand. You want a name that you can get to the top of the search engine results. And you want to generate maximum web traffic.

I generally start by brainstorming to come up with a long list of potential names, getting other people involved with this process to get a broad range of input. Then I use GoDaddy to see which names are already taken and crossing them off my list. Unfortunately, many of your favorite names will probably be taken, especially the short and common names. Finding a name that isn’t taken is the most difficult part of the process.

Here are 5 common biz domain name mistakes to avoid when choosing from the remaining names:

1. Picking a name that is difficult to spell or say. When you tell someone your domain name, there should be no ambiguity in how to spell it, and they should be able to remember it easily.

2. Not registering variations of the domain name such as plural and hyphenated versions. If you don’t, your competitors will and they will steal some of your traffic. Domain names are inexpensive, don’t skimp here!

3. Choosing a biz domain name that doesn’t end in .com. If the .com extension is not available, go back to your list and pick a different name. Don’t settle for second tier extensions like .info, associated with hackers and spammers, .bz, .net, .ws, etc.

4. Not using your main key term in your domain. You’ll get a higher relevance score from the search engines if your main key term is in your domain name. Higher relevance means more traffic.

5. Not registering your personal name. In addition to any business domain names that you buy, you should also make sure to get your own personal name and those of your kids. Use the form FirstLast.com. Even if you or your kids don’t need this domain right away, you should get it now before someone else does. Domain names are going quickly!

Avoiding these 5 domain name mistakes is extremely important for your online success. It will take some time to brainstorm and weed out names that don’t meet the 5 criteria, but it is time well spent.

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