E-Commerce Web-hosting Mission Critical

Hosting a website. It may be for a simple Blog, or alternatively it may be for an e-commerce site that your livelihood well depends on. What route do you go? There are myriads of hosting services out there. Simply Google web hosting and the like. There are just so many web hosts and web hosting services that there are review web sites of web host review sites. How do you make a choice?

When doing the workup for server choice or choices it never hurts to ask about actual hardware and infrastructure or infrastructures. Do “they” have data centers or are their servers in what you might call closets in some character named Bridges down in his basement? One budding entrepreneur wishing to obtain a classified government contract was told of the need for confidentially and protection of data at all times. His unqualified answer to his problem was to place servers in the basement of a rented side by side. It never occurred to him that first of all his home with no burglar or security alarm was not a secured environment. Next his ordinary broadband residential cable internet connection would not provide anywhere near the internet upload speeds required and essential. Lastly what about breakdowns and service requirements of his “mainframes”. There would be no service onsite; any “house-calls” would be costly. Woody Allen once noted that if it was hard to establish a relationship with your creator, imagine trying to find a plumber (or in this case server computer repair tech or software trouble shooter) on a long weekend.

Next in line is website loading times. If the host is unbelievable slow again it creates a poor first impression from potential customers and vendors. In addition many viewers and browsers of your website may well not stick around to view, poke around and ultimately make a purchase or click a Google Adsense targeted Pay per Click PPC ads on your hosted website.

It often surprises many but with all the skills, resources and finances that an internet monolith like Google has that there biggest limitation is heat generated by their machines. It seems that powerful computer servers put out lots of heat. Air conditioning technology has basically remained unchanged in the last forty years. Does the server “rack” have easy and quick access for repair techs and upgrades? Are parts and components replaced on an ongoing basis? Or is a matter of management by crisis and disaster? These are concerns and questions often not thought of addressed in preliminary website hosting workups and even awards. You can bet over time that they become increasingly of concern as numbers and stats kick in over time.

In today’s marketplace and business environment the old standby’s of advertising and promotion – be it the newspaper media outlets, or TV and radio are being reduced in stature and effect each and every day. John Heppenstal of Hep Communications, a Winnipeg based media marketing specialists’ states clearly that “the four p’s of marketing are dead”. If your customer cannot reach you or your product with several clicks of their computer mouse, then you dead in the water. The web hosts and web hosting decisions that you make today – lay the very foundation and reputation of your future marketing efforts, plans and ultimate profitability.

Search Engine Optimization Engineer and Winnipeg Web Designers

Other Helpful Posts
• Advantages of nannies
  All working parents know what it is like to have a small child wake up with a temperature, with all the warning signs of a potentially...