People have a lot of questions when they first start Internet marketing, but probably one of the most-asked questions revolves around web hosting. Everyone wants to know if they should use a free web hosting account or pay a monthly fee for one. That decision is solely up to you and you alone. While the two options differ greatly, it depends on what you need in a website and what you want to do online.

If you are simply creating a website for your business, which provides information to people in your local area, free web hosting is great. You can get your website up and running quickly, you don’t have a monthly bill and you often have numerous templates to choose from, so there is no need for you to understand any HTML codes.

The decision to use free web hosting becomes a little harder when you plan to run and operate a business online. This is because in order for you to have a free hosting account, the company reserves the right to advertise on your website. Most people who run online businesses need to e able to control what advertisements are placed on their site, this is especially true for Internet marketers. But, here’s the thing to consider. Most people don’t have the patience it takes to succeed with Internet marketing.

So, if you are just starting out, why not start with something you don’t have to pay for, rather than spend your own money? The smart decision is to choose the free option, until you’re making enough money to start paying for the hosting without advertisements. After all, you still have control of your content, and that’s the important part.

The answer to whether or not you should pay for web hosting is dependent on you. If you are leery about your new business venture, you can use free web hosting until you feel more confident. Most companies have both free and paid services, so you always have the option to switch at a later date.

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YouTube may not be the biggest website in the world, but it is pretty close. In fact, they say that it’s actually the second largest search engine in the world right now, bigger than Yahoo, Bing, and anyone else. How’s that for an impressive stat when you consider the fact that it doesn’t even bill itself as such? It is really developed this community atmosphere despite its large size. And it does this by allowing people to promote themselves.

I plan to tell you how you can go about growing your own following on the video sharing website. It isn’t hard to do.

Most YouTubers upload at least once a week.

People will forget you are there if you don’t continue to give them new content on a regular basis. If you can get a group of people to follow you like this then this will be a great source of potential customers for whatever it is you want to sell. Then exploit this to the maximum potential.

People will also pay more attention to you if you can manage to engage them personally. Also be prepared for some biting remarks on YouTube. You get a different clientele on YouTube and some of them can be a bit cutting in their remarks.

It leads to greater communication between the viewer and the audience-member and that builds up over the course of time. This bond is exactly what will fuel your growth over time for two reasons. First of all, you’ll generate repeat visitors from these very same people. Secondly, they’ll help to fuel some word of mouth growth by telling their friends about what you do.

The comments section is a source of inspirations for some. Make sure that you think about keywords when naming your videos. Just like you have to do this with your blogs and articles you have to do it with your video titles as well.

Promote your own videos as soon as they go up by flogging them on Twitter, Facebook and the like. When it is viewed, you are able top promote the benefits of your site and product or service. I do need to say.

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In Internet marketing, the utilization of social media can be a powerful strategy. Such social networks as Facebook and MySpace have already proven themselves as valuable marketing assets. But Twitter, a relatively new social networking website, can also be used in your marketing plan. It may be hard to see at first, but Twitter is actually a very strong marketing resource.

Twitter’s statistics are phenomenal. It gains more and more users every day at exponential rates. It is expected to reach about 15 million by the end of the year. Any website that grows this fast and has such a wide user base can be very valuable in a marketing plan.

You cannot get rich quick using Twitter to market yourself, but it is a sure way to increase your income if you take the time to learn how to use it.

Twitter is a viral website; it takes information on a subject and spreads it like wildfire over the Internet community. People are curious and they want to know what their friends are doing. If someone tweets about something, their friend will pick it up and re-tweet it (if it is interesting) and it’s a snowball effect from there.

Interacting with your followers on Twitter and giving them information and help can familiarize you with your client base. Just be sure to keep your tweets short and sweet.

This can intimidate people and make them reluctant to join you. So make sure your conversation is friendly and easily relatable to a wide range of people. Familiar topics such as pets, movies, music, and family are pretty safe.

This is a good way to get a lot of followers really fast. You are essentially using Twitter to develop good business relationships, like any other marketing plan. The number followers you have indicates how popular you are and, by proxy, how well known your business is.

Don’t try to directly sell yourself on Twitter. People don’t use social networking sites be badgered by sales pitches; it’s important to be sneaky about it and get your word in indirectly. This prevents you from losing a lot of customers.

Indirectly driving traffic to your website through YouTube, blogs, and articles can be explosive ways to expand your network. Good links will be re-tweeted and go viral from there.

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Normally, if you want to have professional designers custom build your site, you must be prepared to dish out at least a few hundred dollars. All this can change if you know where to find the best deals, the best designs for the lowest price. Here’s a rough guide:

First, you must understand that it is a rip off to get companies to design websites for you. Have you ever seen those advertisements in newspaper classified ad sections that offer a 5-page website at $500? These companies are established companies with physical locations, therefore they have to increase the amount they charge to pay off some overheads: office rent, designer’s wages, advertising costs and so on.

Therefore, it would be wise to find freelance designers who work from home. These people are often working from home so they do not have a high operation cost like that of a company. On the other hand, they will be able to design images with quality similar to those of designers from big companies, so it’s a “no-brainer” choice.

However, choose freelancers with care. The best way to do this would be to go to elance.com. There, you can post the abstract of your project and get thousands of freelancers to bid on your project, so you will surely get the best deal. On top of that, you will be able to choose the designers based on their experience, past transactions and ratings, so your value for money is secured.

Another route you can take is to design your website yourself. Think about it, if you only need 5 simple pages to present some simple information, why waste hundreds of dollars for it? Just spend a little time to sit down and do it yourself. You’ll be able to design your own sites even if you do not know a single line of HTML code with the help of WYSIWYG (what you see is what you get) programs such as Microsoft Frontpage, Macromedia Dreamweaver and so on.

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Flash-based sites have been a craze since the past few years, and as Macromedia compiles more and more great features into Flash, we can only predict there will be more and more flash sites around the Internet. However, Flash based sites have been disputed to be bloated and unnecessary. Where exactly do we draw the line? Here’s a simple breakdown.

The good:

Interactivity

Flash’s Actionscript opens up a vast field of possibilities. Programmers and designers have used Flash to create interactve features ranging from very lively feedback forms to attractive Flash-based games. This whole new level of interactivity will always leave visitors coming back for more.

A standardized site

With Flash, you do not have to worry about cross-browser compatibility. No more woes over how a certain css code displays differently in Internet Explorer, Firefox and Opera. When you position your site elements in Flash, they will always appear as they are as long as the user has Flash Player installed.

Better expression through animation

In Flash, one can make use of its animating features to convey a message in a much more efficient and effective way. Flash is a lightweight option for animation because it is vector based (and hence smaller file sizes) as opposed to real “movie files” that are raster based and hence much larger in size.

The bad and the ugly:

The Flash player

People have to download the Flash player in advance before they can view Flash movies, so by using Flash your visitor range will decrease considerably because not everyone will be willing to download the Flash player just to view your site. You’ll also have to put in additional work in redirecting the user to the Flash download page if he or she doesn’t have the player installed.

Site optimization

If your content was presented in Flash, most search engines wouldn’t be able to index your content. Hence, you will not be able to rank well in search engines and there will be less traffic heading to your site.

Loading time

Users have to wait longer than usual to load Flash content compared to regular text and images, and some visitors might just lose their patience and click the Back button. The longer your Flash takes to load, the more you risk losing visitors.

The best way to go is to use Flash only when you absolutely need the interactivity and motion that comes with it. Otherwise, use a mixture of Flash and HTML or use pure text if your site is purely to present simple textual and graphical information.

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