Looking for a domain name when you are starting up your online business can be a challenge, even though it seems like a small detail. The right name is important because without a good name, your company will not be properly represented. The best thing to do is find something relevant and catchy.

Follow some of these tips, and you can help avoid making some of the mistakes that have set back many would be online entrepreneurs.

The first thing that a lot of people do wrong is choose a name that is just too long. Nobody likes having to type long www. addresses, and keeping your name short and concise will increase your chances of people checking out your site.

Not only that, but the longer the name, the better the chances are that people will type in a wrong character and get directed to a different or non existent site. Simply put, the shorter your domain name, the better off your business will be in the long run.

Making your domain name confusing will also cause a lot of problems, so it should be avoided. Not unlike a vanity plate you see on a car, they can either be good or bad, but they should make sense and be easy to read and remember.

The three C’s to remember are to make your domain name clear, concise and clever. But this takes some thought and tact too. You don’t want a name that will make your site the butt end of jokes either, so use good judgment.

One other big mistake that is common is the use of dashes in the domain name. These can be annoying, lead to typing errors, and they just do not reflect a business well. Try and limit your name to something that just has words.

One more note on dashes. They are better served in sites that do online business only. This is because most people will be clicking links directly to the site. However, for someone who has to enter the name into their browser, it will be very easy for them to put the dash in the wrong place and get sent somewhere completely different than your company.

Check out more of this author’s advice on subjects such as cheap soccer shoes and soccer equipment.

Floor Planning of a Data Center is as much important as other factors like power supply and cooling. All the equipments should be placed in a managed manner to modify the cooling and air flow without disturbing the working environment and still providing 100% accessibility and scalability. Planning the floor plans for a Data center is not a Childs job and need perfect assessment of top down and elevation approach. The whole plan starts with planning and pre-designing in order to create an capable Data Center floor. If you invest at this point it will save you a lot of time in the future.

Before jumping into the serious business you should figure out your budget needed for the equipment wanted in the computer rooms, electrical rooms and mechanical rooms. Only after confirming the above steps real construction work begins. Two most common and important methodologies used in floor planning of Data Center are:

Top Down View

Deciding equipment size, equipment location, work flow process and essential space area these factors should be examined by the designers. Designers used Computational Fluid Analysis (CFD) using it on the area below and above the floor. Technicians seek help from CFD to find out where to place perforated tiles, Computer equipment, CRAC equipment and rack location units. To facilitate hitches in both under and over airflow various kind of software’s are used in the process. Which part of the Data Center should be used for high, low and medium density of the equipments is also decided by the use CFD. Only when all the above steps are confirmed Hot and Cold aisle set up is executed. In this kind of set up air is delivered via perforated tiles. Heat generated in the Hot aisle is transferred to the CRAC units using ceiling height. Many parts in the Data Center are low density RLU zones which need only raised floor cooling options others, there are some areas which need medium density cooling and ultra high density server needs cabinet cooling solution.

Elevation View

Three most important Data Center floor plans are layout above raised floor, layout below raised floor and layout above dropped ceiling. Designers begin with dividing the floor. At this step a sub floor which can be used as a drainage system used for remove possible leaks from sensible equipments. Even the cooling pipes and Power cables must go through sub floor. Data Cables are installed at the top of the raised floor. Some free space should be included in the raised floor for undisturbed flow of air. Ceiling height should be more than 9 feet and all the equipment should be placed at least 18 inches away from the ceiling.

Next layout is above the dropped ceiling. Plumping and water should be strictly banned from passing over the room. Most suggestible is to avoid these pipes in the building and place them somewhere in the perimeter. This will reduce the possibility of water leak which can done serious damage to the computer equipments. Dropped ceilings presents an optional cooling by allowing the air to flow through ceiling plenum based on the requirements of the cooling.

Read my latest articles on Opting for Top Data Center in India and do check out my website for my other Web Design Articles .

If you sometimes feel as if your Web designer is speaking to you in a foreign, even alien, language, you need a way of cutting through the Web design jargon. You can find some great dictionaries online, but for starters, here are over 40 of the most common terms you are likely to encounter.

ACROBAT: Acrobat is used as a synonym for PDF file, but actually it is the program family you need to create and read PDF files. Adobe sells Acrobat Standard and Pro, which are creation tools, and freely distributes Acrobat Reader, which is a viewer (with some annotation tools in the latest versions).

APPLET: A program written in the Java programming language that can be included in an HTML page, and can contain flashy effects or useful programming.

ASP: Active Server Pages. A specification that enables Web pages to be dynamically created, or to access information from databases. The default language for writing ASP pages is VBScript, but other languages are also used.

BANDWIDTH: The amount of data sent over a connection in a specified amount of time is measured in bits per second (bps), kilobits per second (Kbps) or megabits per second (Mbps).

BTL/ATL /TTL: BTL (Below The Line) advertising means print media like brochures. ATL (Above The Line) advertising refers to such expensive media as TV and radio. TTL (Through The Line) is a combination of the two.

CGI: Common Gateway Interface. This server-side program allows data to be passed between Web applications.

COLD FUSION: This specification enables Web pages to be dynamically created, or to access information from a database. The default language for writing Cold Fusion pages is CFML (Cold Fusion Markup Language), and the page extension is .cfm.

CONTENT: The graphics and copy (text) that make up your Web site.

CSS: Acronym for Cascading Style Sheets, an external document that controls variables like color and fonts on your Web site.

DHTML: Dynamic HTML. A combination of HTML, CSS and JavaScript is used to create small effects, animations and dynamic menus on Web sites.

DNS: Domain Name Service translates domain names back and forth with IP numbers using a DNS server.

DOMAIN NAME: The address of your Web site (e.g. coza-web.co.za or google.com).

DPI/PPI: Dots Per Inch and Pixels Per Inch determine whether an image has high, medium or low resolution. Images for Web publication should have 72 ppi, those to be printed on deskjet printers should have 150 ppi and pictures to be professionally printed should have 300 ppi.

FLASH: 2D animation created in Flash can have an .swf extension for Web sites or an .exe extension for digital presentations. You need Flash Player installed on your computer to see SWF files.

FRAMES: Two or more HTML pages combined within a single browser screen lets you have scrolling regions on different sections of the Web page.

FTP: File Transfer Protocol for downloading or uploading files from or to computers with an appropriate FTP program or Internet browser.

HOST: The physical computer where files that make up your Web site are located, and whose contents can be accessed via TCP/IP.

HTML: Hyper Text Markup Language. The language for creating Web pages.

IP ADDRESS: Internet Protocol Address. Every device connected to the Internet has a unique IP address.

JAVA: A programming language by Sun Microsystems for writing Java applets.

JAVASCRIPT: This scripting language can be embedded in HTML pages or accessed by them as an external document (file type =.js) to create effects, validate forms, etc.

JPEG: Joint Photographic Experts Group. A compressed image file.

KERNING: Horizontal spacing between letter pairs.

LEADING: Vertical spacing between the baselines under text in a paragraph or list.

META DATA/TAG: Part of the backend, thus not visible to the viewer, of an HTML page providing descriptions and keywords for optimizing search engines.

MYSQL: An open source relational database management system that uses SQL (Structured Query Language).

ORGANIC SEO: The optimizing of search engines by obtaining one-way links from other Web sites without actively submitting your site.

PERL: Practical Extracting and Reporting Language.

PIXEL: The smallest component, or single grid point, of a raster image.

PHP: An open source programming language that enables Web pages to be created dynamically, or access information from a database. It is widely used in conjunction with MySQL.

PLUG-IN: A small application, like Adobe Flash Player, that is installed and used as an added feature by your Web browser.

ROLL OVERS: Graphics that move or change when your mouse passes over them.

SERP: Search Engine Results Page.

TAG: Often called Markup tags or HTML tags, these are used to define parts of Web pages so that they display correctly for the site visitor.

URL: Uniform Resource Locator, the address of a Web page or file.

W3C: World Wide Web Consortium is a group of companies that set international standards for HTML and the Web.

WYSIWYG: What You See Is What You Get.

XHTML: Once planned as a successor to HTML 4.0, it is a hybrid of HTML and XML.

XML: Extensible Markup Language allows you to create custom tags.

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Normally, if you want to have professional designers custom build your site, you must be prepared to dish out at least a few hundred dollars. All this can change if you know where to find the best deals, the best designs for the lowest price. Here’s a rough guide:

First, you must understand that it is a rip off to get companies to design websites for you. Have you ever seen those advertisements in newspaper classified ad sections that offer a 5-page website at $500? These companies are established companies with physical locations, therefore they have to increase the amount they charge to pay off some overheads: office rent, designer’s wages, advertising costs and so on.

Therefore, it would be wise to find freelance designers who work from home. These people are often working from home so they do not have a high operation cost like that of a company. On the other hand, they will be able to design images with quality similar to those of designers from big companies, so it’s a “no-brainer” choice.

However, choose freelancers with care. The best way to do this would be to go to elance.com. There, you can post the abstract of your project and get thousands of freelancers to bid on your project, so you will surely get the best deal. On top of that, you will be able to choose the designers based on their experience, past transactions and ratings, so your value for money is secured.

Another route you can take is to design your website yourself. Think about it, if you only need 5 simple pages to present some simple information, why waste hundreds of dollars for it? Just spend a little time to sit down and do it yourself. You’ll be able to design your own sites even if you do not know a single line of HTML code with the help of WYSIWYG (what you see is what you get) programs such as Microsoft Frontpage, Macromedia Dreamweaver and so on.

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Flash-based sites have been a craze since the past few years, and as Macromedia compiles more and more great features into Flash, we can only predict there will be more and more flash sites around the Internet. However, Flash based sites have been disputed to be bloated and unnecessary. Where exactly do we draw the line? Here’s a simple breakdown.

The good:

Interactivity

Flash’s Actionscript opens up a vast field of possibilities. Programmers and designers have used Flash to create interactve features ranging from very lively feedback forms to attractive Flash-based games. This whole new level of interactivity will always leave visitors coming back for more.

A standardized site

With Flash, you do not have to worry about cross-browser compatibility. No more woes over how a certain css code displays differently in Internet Explorer, Firefox and Opera. When you position your site elements in Flash, they will always appear as they are as long as the user has Flash Player installed.

Better expression through animation

In Flash, one can make use of its animating features to convey a message in a much more efficient and effective way. Flash is a lightweight option for animation because it is vector based (and hence smaller file sizes) as opposed to real “movie files” that are raster based and hence much larger in size.

The bad and the ugly:

The Flash player

People have to download the Flash player in advance before they can view Flash movies, so by using Flash your visitor range will decrease considerably because not everyone will be willing to download the Flash player just to view your site. You’ll also have to put in additional work in redirecting the user to the Flash download page if he or she doesn’t have the player installed.

Site optimization

If your content was presented in Flash, most search engines wouldn’t be able to index your content. Hence, you will not be able to rank well in search engines and there will be less traffic heading to your site.

Loading time

Users have to wait longer than usual to load Flash content compared to regular text and images, and some visitors might just lose their patience and click the Back button. The longer your Flash takes to load, the more you risk losing visitors.

The best way to go is to use Flash only when you absolutely need the interactivity and motion that comes with it. Otherwise, use a mixture of Flash and HTML or use pure text if your site is purely to present simple textual and graphical information.

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