People have a lot of questions when they first start Internet marketing, but probably one of the most-asked questions revolves around web hosting. Everyone wants to know if they should use a free web hosting account or pay a monthly fee for one. That decision is solely up to you and you alone. While the two options differ greatly, it depends on what you need in a website and what you want to do online.

If you are simply creating a website for your business, which provides information to people in your local area, free web hosting is great. You can get your website up and running quickly, you don’t have a monthly bill and you often have numerous templates to choose from, so there is no need for you to understand any HTML codes.

The decision to use free web hosting becomes a little harder when you plan to run and operate a business online. This is because in order for you to have a free hosting account, the company reserves the right to advertise on your website. Most people who run online businesses need to e able to control what advertisements are placed on their site, this is especially true for Internet marketers. But, here’s the thing to consider. Most people don’t have the patience it takes to succeed with Internet marketing.

So, if you are just starting out, why not start with something you don’t have to pay for, rather than spend your own money? The smart decision is to choose the free option, until you’re making enough money to start paying for the hosting without advertisements. After all, you still have control of your content, and that’s the important part.

The answer to whether or not you should pay for web hosting is dependent on you. If you are leery about your new business venture, you can use free web hosting until you feel more confident. Most companies have both free and paid services, so you always have the option to switch at a later date.

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Normally, if you want to have professional designers custom build your site, you must be prepared to dish out at least a few hundred dollars. All this can change if you know where to find the best deals, the best designs for the lowest price. Here’s a rough guide:

First, you must understand that it is a rip off to get companies to design websites for you. Have you ever seen those advertisements in newspaper classified ad sections that offer a 5-page website at $500? These companies are established companies with physical locations, therefore they have to increase the amount they charge to pay off some overheads: office rent, designer’s wages, advertising costs and so on.

Therefore, it would be wise to find freelance designers who work from home. These people are often working from home so they do not have a high operation cost like that of a company. On the other hand, they will be able to design images with quality similar to those of designers from big companies, so it’s a “no-brainer” choice.

However, choose freelancers with care. The best way to do this would be to go to elance.com. There, you can post the abstract of your project and get thousands of freelancers to bid on your project, so you will surely get the best deal. On top of that, you will be able to choose the designers based on their experience, past transactions and ratings, so your value for money is secured.

Another route you can take is to design your website yourself. Think about it, if you only need 5 simple pages to present some simple information, why waste hundreds of dollars for it? Just spend a little time to sit down and do it yourself. You’ll be able to design your own sites even if you do not know a single line of HTML code with the help of WYSIWYG (what you see is what you get) programs such as Microsoft Frontpage, Macromedia Dreamweaver and so on.

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Flash-based sites have been a craze since the past few years, and as Macromedia compiles more and more great features into Flash, we can only predict there will be more and more flash sites around the Internet. However, Flash based sites have been disputed to be bloated and unnecessary. Where exactly do we draw the line? Here’s a simple breakdown.

The good:

Interactivity

Flash’s Actionscript opens up a vast field of possibilities. Programmers and designers have used Flash to create interactve features ranging from very lively feedback forms to attractive Flash-based games. This whole new level of interactivity will always leave visitors coming back for more.

A standardized site

With Flash, you do not have to worry about cross-browser compatibility. No more woes over how a certain css code displays differently in Internet Explorer, Firefox and Opera. When you position your site elements in Flash, they will always appear as they are as long as the user has Flash Player installed.

Better expression through animation

In Flash, one can make use of its animating features to convey a message in a much more efficient and effective way. Flash is a lightweight option for animation because it is vector based (and hence smaller file sizes) as opposed to real “movie files” that are raster based and hence much larger in size.

The bad and the ugly:

The Flash player

People have to download the Flash player in advance before they can view Flash movies, so by using Flash your visitor range will decrease considerably because not everyone will be willing to download the Flash player just to view your site. You’ll also have to put in additional work in redirecting the user to the Flash download page if he or she doesn’t have the player installed.

Site optimization

If your content was presented in Flash, most search engines wouldn’t be able to index your content. Hence, you will not be able to rank well in search engines and there will be less traffic heading to your site.

Loading time

Users have to wait longer than usual to load Flash content compared to regular text and images, and some visitors might just lose their patience and click the Back button. The longer your Flash takes to load, the more you risk losing visitors.

The best way to go is to use Flash only when you absolutely need the interactivity and motion that comes with it. Otherwise, use a mixture of Flash and HTML or use pure text if your site is purely to present simple textual and graphical information.

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If you are searching for ways to bring in more leads and new clients for your business, an SEO and internet marketing firm can help by promoting your company’s website. SEO and internet marketing are fast becoming the top choice among companies looking to promote themselves to the public. The prudent business owner must learn more about this new industry in order to use it to it’s fullest extent.

An SEO and internet marketing company can be your best tool in the quest to grow your business, especially if you are targeting a localized market. For instance, if your company operates in a large city such as Edmonton, Toronto, Winnipeg, Calgary or Vancouver, and is up against fierce competition, it is crucial that you establish a strong web presence in order to compete with other businesses in your industry.

Statistics and trends show that an increasing number of consumers turn to using search engines (ie Google) to find particular products and services, as opposed to the traditional methods of turning to the yellow or white pages to find information. Therefore, if a company is to compete for business, it must be prepared to attract customers online. So what exactly is “Localized Internet Marketing”?

Localized internet marketing is when an SEO company uses a combination of the latest internet marketing strategies to target customers and gain new leads within a specific geo-targeted marketplace. When done properly, a localized internet marketing strategy will greatly increase revenue for almost any business!

The three primary strategies used for localized internet marketing include: 1. SEO and keyword analysis (search engine optimization). 2. Article marketing and link submission (informational articles and press releases). 3. Social Media (twitter, Facebook, Linked In).

The first step when beginning a localized search engine optimization and internet marketing campaign for you company is to find the “right” keywords to plug into your website. A keyword is any word or phrase that is typed into a search engine.

An example of the importance of proper keyword research can be found in the instance of what a person would find if they were searching Google for an Edmonton company that builds houses. The keyword “Edmonton home builder” is a localized keyword that is searched 43 times per day on average. In comparison, the keyword “Edmonton builders” is searched 487 times per day! Clearly, if you are a home building company in the Edmonton area, you will want to use the keyword “Edmonton Builders” more than the prior example of “Edmonton home builder”, because more people will be exposed to your website when they do their Google search.

SEO companies specialize in analyzing the internet to find the keywords that will work best for your particular business.

The key with SEO and keyword analysis is to find the “right” keywords for your website, and properly “set up” your site for that keyword so that the search engines can find it easily and direct potential consumers to your site. An SEO company will use the proper meta tag structure that appeals to the search engines.

Once your website is set up for the search engines, it needs back links to achieve web traffic. A back link is any link pointing to your site. Search engines record how may back links are pointing to your site and rank sites according to back link popularity. To get on Google page 1, your website must have many back links pointing to it.

The importance of contracting an SEO firm to get your website listed on major search engines such as Yahoo, Bing, MSN & Google cannot be denied.

According to TMP Directional Marketing (http://www.tmpdirectionalmarketing.com/), on average, a consumer performs 87 internet searches per month. Search intensity and engagement is rapidly growing!

Even more convincing are the following statistics (also derived from TMP Directional Marketing):

-81% of consumers now use the internet to research a product or service that they intend to buy! -When a local business searcher reaches your website, they make contact with your business 46% of the time! -46% of consumers will phone your business after having researched you online. -37% of consumers will visit your business after having “looked you up” online.

If you are looking to generate fresh leads and new clients for your company, consider hiring the services of top Edmonton SEO and internet marketing firm. VNet Consulting specializes in web construction, search engine optimization and internet marketing. Capture the traffic and results you need in order to grow your company to the max with Edmonton SEO services!

Options for finding the best web hosting for beginners exist in abundance today as more people race to establish their own place on the internet every day. (By “beginner” I mean someone who will soon be publishing their first web site.) The skills required to put up your own website are not as difficult to acquire as you may think. In fact, it’s a cheap, easy, and fun way to put yourself on the map. But first, you have to decide what exactly you want your website to do.

A personal website is one of the easiest to get started with. Most personal websites contain several standard features – some pages for your pictures and written content, another page listing your “favorite links”, and perhaps another one for your visitors’ log. Providers of the best web hosting for beginners all offer templates like these that can be installed using an automated script. This makes it very easy for a beginner like you to do it yourself.

Are you going to be adding a lot of new content to your website on a recurring basis? If you’re planning to, then you should probably consider using the “blogging” application like Nucleus, b2evolution, and Cafe’s WordPress. Even the cheap web hosting for beginners hosting companies provide them. Updating a blog is usually easier than updating a static webpage, so you may want to think this one through a little.

Now that you’ve decided on your website’s preliminary design, it’s time to identify who’s going to get their hands dirty. I’d suggest doing it yourself! There are many web hosts for beginners that make it about as easy as it can be to publish a website yourself. Really, all you need to provide are some basic to intermediate skills on that PC you’re using and a general, high-level understanding of how the Internet operates. You’ll learn everything else you need to know.

Don’t have the time to put up your own website? Or don’t really think you can do it yourself? Almost all of the providers of easy web hosting for beginners offer various levels of hands-on support. Although most of them incorporate it into their higher-end monthly web hosting plans, some still offer those kinds of personalized support a la carte. Be sure to look for that feature before you sign up for a hosting plan.

For the most basic types of websites, you needn’t be too concerned about the version of operating system (OS) your website runs on. All of them – Windows, Linux, FreeBSD, and other Unix variants – offer similar functionality for your website, and they generally all cost the same. Each also provides you with an easy-to-use user interface called a control panel. Unless you have a preference between them (cPanel and Plesk are probably the most ubiquitous), you’ll find each equally easy to operate.

Since your website won’t require either high server availability, high through-put network bandwidth, or data encryption like a business website would, you needn’t concern yourself too much with these issues either. Again, the services and features offered in many cheap web hosting for beginners plans already include appropriate levels of performance in these areas.

You’ve done it! You have now identified your basic requirements for your personal website. It’s now time to look at some of the easy web hosting for beginners providers.

In Part 1 of his article, Internet guru Markys Robertson guides you in determining your website’s requirements so you can choose a cheap web hosting for beginners type of solution. Be sure to also click here to read Part 2 of Markys’ article – how to compare and choose between the many best web hosting for beginners options available today!